SoulCode.AI
FOUNDER, SOULCODE.AI  |  ARCHITECT, SOULCODE STRATEGIST
Summer B. Joy

Summer B. Joy

The most unlikely tech founder you'll ever meet.

She doesn't have a business degree or tech pedigree. She's a third-generation entrepreneur with a neurodivergent brain that learns best hands on.

Across her unconventional professional path, she kept finding herself inside the gap between what people know and what they actually do.

She built SoulCode Strategist to close that gap.

Where it started

The family business

After graduating with a BA in art from a Buddhist university, Summer joined the family non-profit her mother founded.
Together they pioneered in the field of restorative justice for two decades, where she honed her natural gifts for facilitation and training.

The pivot

Inside the masterminds

She applied those gifts as the lead strategist inside elite business masterminds, embedded in real decisions of thousands of clients across industries, revenue levels and team sizes - watching capable business owners fall short of what they wanted despite drive and dedication.

2020

The reimagining

Covid wiped out the family business and kicked off a major season of "life stripped to the studs," including a relocation from hometown USA to a small town in Norway.

2025

SoulCode Strategist

She turned to AI, not to build a company, but to untangle her own thinking, mine the gold of her gifts, and chart her next chapter.
In the process she healed her nervous system, engineered & beta tested SoulCode Strategist, and accidentally founded a tech company - SoulCode.

The future doesn't belong to the
people who use AI the best...

It belongs to the people
who become the most
unmistakably themselves,
and leverage AI
to amplify that.

— Summer B. Joy