Peri Pretzel
Keeps you so agreeable that nothing can cost you a relationship. Your price stays lower than it should. Your truth stays edited.
is built to guide
only one person...You.
Your AI thinking partner.
Custom-calibrated to how you are
uniquely coded to earn, decide, lead and succeed.
Generic AI knows a lot about business in general.
Personalized AI can learn a lot about a business specifically.
But neither runs on your success blueprint.
New era, same problem.
It used to take a weekend and five thousand dollars
to get words and advice NOT tailored to your business.
Today, AI gives it to you in four seconds.
How to close the gap...
From the desk of Summer B. Joy
Founder | SoulCode.ai
Founder | SoulCode.ai
Every AI prompt library, guru, course and membership
keeps handing you a better map...
But no one thought to check who was driving.
After a decade sitting shotgun with thousands of
business owners, I discovered something I couldn't unsee.
Despite having access to world-class strategy and support…
They kept hitting an invisible ceiling between
what they knew and what they actually did.
I became obsessed with what was happening inside that gap.
That is when I discovered...
THE INVISIBLE FORCE DRIVING YOUR BUSINESS
There is a Silent CEO living
There is a Silent CEO living
inside your nervous system.
Below your awareness it...
1
Auto-decides if you avoid, delay, freeze or hustle before you realize there is even a decision to be made.
2
Steers your actions without inviting you to the meeting.
3
Runs a threat assessment with the sole mission to keep you safe.
This is fine if you have a tiger to slay...
Not so good if you have a business to run.
Your Silent CEO makes the default decision.
Generic AI scales it.
You'll recognize your Silent CEO
in moments like these…
Peri Pretzel
Connection at any cost
Undercharge a client and call it "relationship building."
Harper Hustle
Never surrender
Work another weekend and call it "commitment."
Sam Stall
Certainty first
Put off a decision and call it "due diligence."
Dani Dash
The speed of now
Pack the calendar so full that you are "too busy" to schedule the scary conversation.
the Four Silent CEOs
Which one is on your payroll?
How to put your Silent CEO out of work...
» Activate My SoulCode Strategist
Month to month • Cancel any time
About SoulCode Strategist
Every Strategist is custom-calibrated & understands the...
→
Capacity
of your nervous system
→
Context
of your business
→
Coding
of your originality
15-minute questionnaire called Field Notes | Talk or type your answers | No prep needed
Gives us what we need to build your bespoke Strategist.
BESPOKE INTELLIGENCE
SoulCode Strategist is your
strategic advisor for...
→
Outwitting your Silent CEO
→
How to price a job you are not sure about
→
What to say to a client who is pushing back
...and so much more.
YOUR 24/7 COPILOT
No prompts to learn. No training required.
What you bring
You simply bring what is taking up space.
No prompts needed.
What it knows
It already knows your context, coding & capacity.
Ready day one to expertly guide you.
What it becomes
It's your trusted thinking partner for the 10 thousand decisions your business depends on.
The generic AI trap
Lean on generic AI —
you sound like everyone
else leaning on it.
People feel it.
You lose trust.
Your thinking gets dulled.
The edges get sanded off
your originality and
thought-leadership.
Generic AI can't fix a
Silent CEO problem.
But it will blindly help you…
Scale it.
→
You keep undercharging...
Only faster.
→
You generate ten more projects, delaying the hard conversation...
Even longer.
→
You avoid making the decision and...
Research deeper.
is where you go to...
→
Think
Untangle the threads to find the clarity worth scaling.
→
Decide
Tap into your SoulCode Success Strategy before your Silent CEO decides for you.
→
Relate
Find the words that strengthen relationships and protect your boundaries.
→
Create
Become impossible to copy. The future belongs to people who use AI to scale their originality, not sand off its edges.
See SoulCode Strategist in action
You access your Strategist through an AI interface...
but no one describes
it as "using AI."
They say:
“
It feels like having my alter ego on speed dial.
“
I finally sound like myself again.
“
It's the only place I can think out loud without being judged.
“
I have somewhere to offload the stuff taking up way too much space.
Because life and business overlapBring
Bring
whatever
is taking
up space
right now...
Has got you covered
01
The email you've rewritten six times but still haven't sent.
02
The logistics of juggling a parent's long-term care while keeping your business moving.
03
The conversation you've avoided because you don't know how to say what needs to be said.
04
The business decision that keeps following you into the shower.
05
The AI copy that sounds polished and smart, but not so much like you.
06
The opportunity that excites you just enough to scare you.
Who do you want guiding your results?
Your Silent CEO
operating from your survival patterns, blind spots and old fears.
operating from your survival patterns, blind spots and old fears.
Your SoulCode Strategist
operating from your context, coding and capacity.
operating from your context, coding and capacity.
REAL SOULCODE STRATEGIST EXCERPT | LIGHTLY TRIMMED
Summer
On my behalf, my VA posted a b.day message on FB to someone who passed away last year. Two people saw it and chewed me out for being insensitive. I could use some help figuring out how to respond.
SoulCode Strategist
Oof. That's a painful situation, and I can understand why you'd want to handle it thoughtfully.
One thing I'd avoid is saying, "It was my VA's fault." Even if that's factually true, publicly it can come across as shifting responsibility. As the owner of the account, taking responsibility usually lands much better.
Given what I know about how you naturally operate, your instinct may be to over-carry the emotional weight of this because integrity matters deeply to you. There's a difference between taking responsibility and taking on more shame than the situation warrants.
No prompt produces a response like that. That is trusted-advisor level insight.
Who created the
SoulCode Strategist?
After earning her B.A. from a Buddhist university, and long
before she ever ran a business mastermind, Summer B. Joy cut her teeth pioneering for two decades in the field of restorative justice alongside her business partner and mother.
In 30 years running her own businesses and supporting
thousands of people with theirs, one thing is always true...
People problems are expensive
No matter the setting, boardroom or justice system...
A knee-jerk reaction can have major consequences.
Summer B. Joy
Founder, SoulCode.AI
Architect, SoulCode Strategist
Founder, SoulCode.AI
Architect, SoulCode Strategist
What to say when it matters
For all the conversations you cannot afford to handle badly.
When you get triggered, your Silent CEO takes the lead and starts...
Avoiding
Apologizing
Overexplaining
Your SoulCode Strategist keeps
your best self in charge.
Not your reaction.
I knew I could go ask my Strategist, and I knew I'd get great direction. It really did help take the reactivity off.
— SoulCode Strategist member
Your SoulCode Strategist is equipped
To navigate all the sweaty-palm conversations, negotiations and deals
To navigate all the sweaty-palm conversations, negotiations and deals
every business owner faces.
The 5R Framework, created by Summer's mother,
Dr. Beverly Title.
→
Battle-tested in schools and the criminal justice system for three decades.
→
Designed to solve problems, without damaging the relationship.
I kept SoulCode Strategist 98% framework-free, because a map blind to your context, coding or capacity is more detour than shortcut.
This is the exception you will be glad I made...
It's like having an interpreter who speaks your
language and theirs in your pocket.
Activate today
Here is exactly what you get.
Your individually calibrated SoulCode Strategist
Available 24/7 to support you with all the load-bearing decisions your business depends on.
Two live group calls with Summer every month
Deepen your co-creation skills, ask questions, and discover new ways to get even more from your SoulCode Strategist.
The SoulCode Field Guide
A curated library of answers to user's questions and hidden gem use cases.
Human email support
Because sometimes you just need a human.
Simple month-to-month membership
Stay because it works, not because you're locked into a contract.
No lengthy intake
No prompts to learn
No tech setup required
How soon can I get started?
Your Strategist is delivered within three business days.
You buy
A link appears at checkout and lands in your inbox to share your Field Notes.
You talk, 15 minutes
Field Notes are a short set of questions we use to custom-calibrate your Strategist.
Talk or type them, nothing to prepare.
We deliver
Your private access link arrives
by email within 3 business day from when you submit your field notes.